When Procter & Gamble wanted to get their new Rising Tide campaign in front of Millennials, they came to us. We had created RevisetheDream.com, a digital destination for Millennials interested in career development and entrepreneurship. Leveraging our existing network and social media platforms, we created original content for the campaign and distributed that content to thousands of Millennials.

 

Deliverables

-Licensed and branded episode of a docuseries from our library of content

-4 part custom video series

-Original branded social media content

-Original branded blog content

-Content and hosting for Twitter chat

 

Results

-Reached more than 40,000 thousands of Millennials interested in entrepreneurship across multiple platforms including Twitter, Tumblr, Youtube, Facebook, blogs, and email

-Audience participation increase of 20% on Twitter chats

-Customized evergreen content viewed thousands of times

-Drove targeted traffic back to the campaign website from www.revisethedream.com where blog posts were hosted