When the Lionsgate team working on For Colored Girls wanted to successfully get African-American moms and teen girls aware of the film, they worked with ILMG.
-Audience-appropriate messaging for girls 13-18 and their mothers
-Engagement strategy for teen girls to discuss issues explored in the film
-Contest designed to permit a group of girls and their mothers to attend the red carpet premiere in New York City
-More than 40,000 highly targeted impressions
-8 handpicked attendees for the red carpet premiere