When the Lionsgate team working on For Colored Girls wanted to successfully get African-American moms and teen girls aware of the film, they worked with ILMG.

 

Deliverables

-Audience-appropriate messaging for girls 13-18 and their mothers

-Engagement strategy for teen girls to discuss issues explored in the film

-Contest designed to permit a group of girls and their mothers to attend the red carpet premiere in New York City

 

Results

-More than 40,000 highly targeted impressions

-8 handpicked attendees for the red carpet premiere